GiftWise privacy policy

Last updated 11 October 2026.

GiftWise is a Shopify app made by Colourmedia. It lets a shop's customers send one order to several people, each with their own address, gift message, gift wrap and dispatch date. This policy explains what information GiftWise handles when a shop installs it, why, and how long it is kept.

Information from the shop

When a merchant installs GiftWise, Shopify gives the app access to the shop's data it needs to work:

• the shop's name, domain and settings, and the GiftWise settings the merchant chooses;
• products and variants, to show prices and gift wrap styles in the cart;
• orders, to split an order going to several addresses into one order per parcel;
• discounts and shipping settings, to quote delivery for each address;
• the shop's GiftWise plan and usage, so Shopify can bill the merchant.

Information about the shop's customers

To send gifts to several people, GiftWise handles:

• the names, postal addresses and phone numbers of the customer's recipients, which customers keep in their own Shopify address book;
• gift messages, gift wrap choices and dispatch dates the customer enters in the cart;
• dates the customer asks to be reminded of for a recipient, such as a birthday (a label, a day and a month).

GiftWise does not read customers' email addresses, payment details or passwords. Payment is taken by Shopify's own checkout.

How the information is used

Only to provide GiftWise to the shop:

• to show recipients in the cart and quote delivery to each address;
• to create the checkout and then split the paid order into one order per parcel;
• to print gift messages on packing slips;
• to remind a customer before a date they saved. GiftWise writes the reminder text to the customer in the shop's Shopify account, and the shop sends the email through Shopify Flow and Shopify's own email tools.

GiftWise does not sell information, use it for advertising, or combine it with information from other shops.

How long it is kept

• The basket's recipients, addresses and gift messages: 30 days after the basket last changed.
• Records of split orders, including each parcel's recipient name: 180 days after the split.
• Dates to remember: until the customer deletes them or the recipient's address.
• The shop's settings and templates: until the shop uninstalls GiftWise.

Recipients' addresses themselves stay in the shop's Shopify account, not in GiftWise. When Shopify tells GiftWise that a customer's data must be erased, or 48 hours after a shop uninstalls, GiftWise deletes everything it holds for that customer or shop.

Where it is stored

GiftWise runs on servers rented from Amazon Web Services. Information is sent over encrypted connections (HTTPS). The only other company that receives it is Shopify, which runs the shop.

Browser storage

In the shop's cart, GiftWise keeps a few small notes in the customer's browser storage (for example which delivery option was shown and that an order was just placed, so the basket can be emptied). It sets no tracking or advertising cookies.

Your rights

Customers can see, change or delete their recipients and dates in the shop's gift address book. To ask for a copy of your data or for it to be deleted, contact the shop you bought from; the shop asks GiftWise through Shopify. You can also contact us directly. If you are in the UK or the EU you may complain to your data protection authority, in the UK the Information Commissioner's Office.

Contact

Questions about this policy: info@colourmedia.net.